| Pôle Referencement
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| getting
the most out of your search engine visibility. |
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Search Engines Optimisation
mission |
Ensuring visibility in the best possible
position in the main search engines
: Google, Yahoo, Voilą, Msn, etc.
SCOPEO Search Engines Management Extra:
Results based payment : your ROI is
garanteed..
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PPC mission pay per
click |
Create and manage keyword and sponsored links
buying campains in the main
search engines
SCOPEO Search Engines Management Extra: your
visits based bill gives you
quick and optimal visibility. |
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Structural Search Engines
Management mission |
| This service entails: a short history of your
business, a close look at your
on-line activity, your best-selling
products/services (where applicable),
your most profitable products/services (where
applicable),the
products/services you wish to include in your
on-line communication
strategy(where applicable), your target
audience (location, language, age
demographic etc), your «serious» competitors,
your competitors on the Net,
your competitors depending on their activity,
your current traffic count,
the technology used on your website, a
detailed analysis if your website's set up,
the tools used to create the website, your
objectives for the optimisation
service and a retro-active timetable of our
actions. |
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Analysis of data gathered
for improved Search Engines Management |
| Analysis of your website's visibility prior
to our optimisation service,
analysis according to your competitors'
optimisation techniques, and a
summary of keywords chosen for the strategic
recommendation phase of your
Search Engines Management. |
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Strategic recommendations
and Search Engines Management marketing |
Keyword statistics with
respect to your overall activity give us a better understanding
of the relevance of a current optimisation campain. The
following recommendations will MAKE YOUR OPTIMISATION
MORE RLEVANT AND FOCUSED:
-keyword statistics for your competitors
-statistics of keywords in the body of your website to
better analyse your optimisation
- a proposal of 3 keywords at the heart of your activity
for more focused optimisation
-a proposal of 20 main keywords
-a proposal of 5 target words by industry
-an estimation of the number of requests for your chosen
words
-an estimation of the traffic generated by your chosen
words
-an estimation of the ROI (rate of transformation) of
your chosen words -recommendation of a generic heading
for optimisation purposes
-recommendation of a generic heading for each activity
-recommendation of a detailed overall description
-recommendation of a relevant website architecture for
the search engines -recommendation of which domain names
to buy
-recommendation of search engines adapted to your activity
and target audience -definition of phone book categories. |
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Techniques for getting
the most out of your Search Engines Management |
| The techniques include: analysing your
internet competitors for comparitive
optimisation, analysing your website's
architecture for a better understanding
of your optimisation, making the most of the
pages of your website using the
SCOPEO OPTIMISATION method, extra
recommendation techniques to further your
visibility (popularity links, weight of
pages, updates etc), tests by the
search engine simulator tools before going
on-line, putting our
recommendations on-line; preliminary quality
and feasability controls.
Finally, optimisation in the selected search
engines and lists. |
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Feedback on your optimisation
visibility |
| A summarised report of your optimisation
visibility with your Scopeolab
keywords is sent according to your chosen
timeframe (three-monthly, monthly,
weekly, or daily). An estimation of your
website's traffic in general and that
generated by optimisation as well as the
transformation rate of the top 30
keywords in the ScopeoLab. |
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SCOPEOLAB™ Search
Engines Management |
| The audit results are
communicated to management via SCOPEOLAB.® ,a personalised and intuitive webmarketing platform. Furthermore,
the benchmarking, survey and auditing reports can be downloaded
in a printable PDF format for on the go consultation, meetings, or presentation
to management. |
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SCOPEO ® Search Engines
Management results workshops |
| The results and analyses are communicated
both electronically and on paper,
as well as during quarterly workshops run by
our consultants, in our offices
or in-company. The analysis is the result
cross disciplined teamwork, a
permanent patchwork inside Scopeo made up of
recognised experts in the
areas of Search Engines Management,
econometrics, studies and surveys, as
well as Internet Law. |
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