| f.a.q. |
| Scopeo answers the
most commonly asked questions |
|
|
How does Scopeo create relevant
evaluations specific to each industry? |
We gather professionals
who work in the industries we audit and invite them
to a workshop, the Scopeo Think Tank. These experts include
technical
staff, legal advisers, marketing directors and sales people
who work in the
particular industry in question. |
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How does Scopeo ensure its website
comparisons are reliable? |
We assemble all the
qualitative information gathered at the meetings with
industry professionals in order to create objective criteria.
The criteria
are transformed into questions requiring a yes or no answer
(e.g. does the
website have borders on its home page?) or quantitative
answers (e.g. how long
does it take to respond to a technical question?). Such
objectivisation
allows us to obtain a reliable, precise, impartial and
timeless
questionnaire. All our analysts respond in the same way
since our questions
are devised to exclude their subjectivity. |
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|
How many questions are there in
the Scopeo Benchmark? |
A benchmark tool contains
between 1000 and 1500 precise analysis criteria
depending on the industry and the degree of precision
sought by the client. |
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Which aspects of the website does
Scopeo test? |
Scopeo experts gather
information by measuring the performance of our
client’s website as well as that of their competitors
in the following areas:
- architecture of the website;
- ergonomics;
- graphic charts,
- introduction to the company;
- transparency of customer relations;
- clarity of sales proposals;
- effective optimisation of search engines;
- tracking of users;
- calculation of ROI;
- technical aspects;
- legal conformity;
- etc. |
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Which industries does Scopeo test? |
Scopeo works in all
major industries including:
- banking,
- insurance,
- real estate,
- chain stores,
- car industry,
- energy,
- chemistry,
- advertising,
- leisure,
- tourism,
- transport,
- public service,
- health,
- other sectors. |
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How does Scopeo apply the results
of user surveys and benchmarking? |
The order and wording
of the survey questions are constructed so that an
order of priority with respect to client satisfaction
and market trends
emerges from the study. When the survey and benchmarking
results are
combined our consultants draw two types of conclusions:
operational
recommendations in order of priority in the short term,
and major trends in
the medium to long term. |
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What distinguishes Scopeo from its
competitors? |
Scopeo’s added
value comes from the smart way in which raw information
is
gathered and analysed throughout the process. Scopeo has
always positioned
itself towards a model including the latest scientific
advancements in the
area of statistics and information gathering. Our expertise
adheres to
stringent industry standards. An algorithm prepared jointly
by our
econometrics and development divisions gives decision
makers a clear picture
of their company’s Internet performance. |
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Does Scopeo have an extranet client? |
The audit results are
communicated to management via SCOPEOLAB.®
,a
personalised and intuitive web marketing platform. Furthermore,
the
benchmarking, survey and auditing reports can be downloaded
in a printable
PDF format for on the go consultation, meetings, or presentation
to
management. The results and analyses are communicated
both electronically
and on paper, as well as during quarterly workshops run
by our consultants,
in our offices or in-company. |
