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| Auditing
- Extras |
| SCOPEO
Extras |
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ScopEo®
Audit evaluates certain aspects of multimedia projects
by
consulting internal documents along with the company or
customer management:
1. SEARCH ENGINES OPTIMISATION AUDIT
2. PROFITABILITY AUDIT
3. TRAFFIC AUDIT
4. LEGAL AUDIT |
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SEARCH ENGINES OPTIMISATION
AUDIT |
| This service entails: a short history of your
business, a close look at your
on-line activity, your best-selling
products/services (where applicable),
your most profitable products/services (where
applicable),the
products/services you wish to include in your
on-line communication
strategy(where applicable), your target
audience (location, language, age
demographic etc), your «serious» competitors,
your competitors on the Net,
your competitors depending on their activity,
your current traffic count,
the technology used on your website, a
detailed analysis if your website's set up,
the tools used to create the website, your
objectives for the optimisation
service and a retro-active timetable of our
actions. |
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PROFITABILITY AUDIT
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This financial audit is a thorough inventory
using financial information such
as profit margins and the profitability of
on-line products/services. This
data is then compared with the number of
on-line users ascertained by the
traffic count in order to calculate firstly,
the rate of transformation
obtained by the Search Engines Management,
and secondly, the ROI of the
campaign.
The analysis is more or less thorough
depending on whether search engine
visibility is the primary aim (for technical
computing websites) or whether
transformation by the user is at the heart of
the on-line communication
(form-filling or purchases).
Total sales, profit margins on purchases and
profitability with respect to
the business overheads, together with the
traffic tool: all these elements
enable us to determine in the final analysis
which combination of media,
which keyword and search engine are the best
value for money. |
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TRAFFIC AUDIT |
| The traffic audit evaluates how effectively
you measure audience, analyses
your website's logs, checks, where necessary,
that all relevant pages have been
tagged. The tests check the traffic count
tool and whether its functions are
adapted to the needs of the client (tracing
user locations, analysing
transformation rates in order to created
suitable forms of communication
depending on the type of internet user being
targeted, etc). In order to
work out which pages on your website need
improving, we also study user
movements. Our on-line marketing platform;
Scopeolab, goes over traffic
counted by our tool or by your current
traffic measuring tool and
embellishes the raw data which has been
gathered. |
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LEGAL AUDIT |
An exhaustive
legal audit reviews the consequences of your Internet
strategy
and its degree of conformity with domestic, European and
International
mechanisms. The legal audit is concerned with questions
of on-line security
and confidentiality of data, protection of intellectual
property (trademarks
and domain names), reglementation of journalists, on-line
commerce (on-line
contracts), tax policy and secured payments. The audit
takes into account
the most recent judicial decisions and possible changes. |
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The
ScopEo® Audit includes tools for measuring, reflecting
and reporting,
including a complete client Extranet which only 14% of
French companies
offer their on-line clients (as of second semester 2004). |
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SCOPEO LAB.™ |
| The audit results are communicated to
management via SCOPEOLAB.® ,a
personalised and intuitive web marketing
platform. Furthermore, the
benchmarking, survey and auditing reports can
be downloaded in a printable
PDF format for on the go consultation,
meetings, or presentation to
management. |
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SCOPEO™ Results
Workshops |
| The results and analyses are communicated
both electronically and on paper,
as well as during quarterly workshops run by
our consultants, in our offices
or in-company. The analysis is the result
cross disciplined teamwork, a
permanent patchwork inside Scopeo made up of
recognised experts in the areas
of Search Engines Management, econometrics,
studies and surveys, as well as
Internet Law. |
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| An
Internet strategy advisor,
SCOPEO Audit is helping companies put their customers'
needs first by creating finetuned web strategies designed
to give them a competitive edge. |
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